At the World Economic Forum in Davos, Holland & Young transformed a boutique clothing store into a striking event lounge for Manchester United. The goal was to create a bold and immersive space that reflected the club’s identity while providing functional areas for networking, meetings, and on-site operations.

The entire space was dressed in black, providing a dramatic backdrop that highlighted the club’s signature red and gold throughout. We created a welcoming reception area, intimate lounges for networking and meetings, and integrated office spaces for the client’s on-site operations. Every detail—from furniture placement to color accents—was carefully considered to ensure a cohesive and visually impactful experience.

This project allowed us to combine creativity with precision, turning a small retail space into a versatile lounge capable of hosting multiple activities and guests comfortably. The result is a unique venue that reflected Manchester United’s identity while providing a sophisticated and functional setting for the World Economic Forum.

Eventlounge for Manchester United – Annual Meeting of the WEF in Davos